Catholic blogger Rick Kephart, noting the Coca-Cola company's promotion of the movie, wrote to them asking why they would promote a movie with such strong anti-Christian themes. In their reply, they denied that the movie was anti-religion in any way. That's not the interesting part. The interesting part is their explanation of why they decided to promote the movie:
The Golden Compass movie is a story about friendship, love, loyalty, tolerance, courage and responsibility. This movie also provides an opportunity for Coca-Cola to help raise awareness about climate change and the perilous state of the polar bear.Okay, it's about friendship, love, yada-yada.... AND POLAR BEARS! We at Coca-Cola like polar bears! We use them in our Christmas advertising every year! Climate change is killing the polar bears! Watch the movie and save the polar bears!